Ralph Hoffman, Market & Customer Insights Advisor
"I see with my own eyes how the pension member deals with pension communication. I pick up the feedback directly and make sure that our clients, the pension funds, are better able to respond to the members’ needs. This results in pension information being made more specific, which reduces the need to contact customer services.
With previous employers we worked a lot on gut feeling. Now I combine potential solutions based on data and insights by holding a personal interview with the client. That variety, the ability to check everything directly with the member, gives me energy. It’s really great to see that we at APG have so many initiatives aimed at improving our services to funds and members.