Change brings good things

Brettney Vlieland, content specialist


“I started out working for myself, mainly as a photographer. I joined APG for the job security I was looking for. I began at the Customer Contact Centre and moved on to the Employers' Desk. The question 'what suits me best' in our internal development program made me realize that I’m still attracted by creativity. Marketing & Communication is the right place for that. And that’s where I found my current position as junior content specialist. Great fun - a job that offers a lot of freedom.


Communication is something you can do anywhere, but I mainly work for our fund bpfBOUW. I have links with the construction industry and I'd like to see everything arranged well for those pensioners. We do a lot of odd jobs ourselves, and a number of my family members work in construction. I think it's important to be familiar with the target group and know what the pension plans entail. That way, you can take your work to the next level.

There are many layers: In the work, the company and the people. I don't like the administrative part as much, but that's part of the job. The variety makes it interesting. In our team we benefit more and more from each other's knowledge and spend a lot of time working together. You need to be able to build a network quickly, to be confident with people you don't know and be happy to play a pivotal role.


The MarCom landscape at APG is changing. Now that I've been here a bit longer and my supervisor knows who I am and what I can do, we both see opportunities for me. APG is the right place for you if you show who you are and what you want. Having a good talk means you can always continue to grow in what suits you best. I have a background in graphic design and can now use my own strengths in my job and to continue to develop. Actually, I never think about advancement, but that's how it works. I'm very pro change anyway, because it always brings good things. I also think that's going to change in future generations: More and more people are starting to see the good aspects of change. So who knows... perhaps I'll be leading a graphic design team a few years from now.”


I think it's important to be familiar with the target group.